Ahhh your branding session is coming up and you want to make the most of your time with your photographer. I know it can feel a bit overwhelming, but don’t worry—I’ve got your back every step of the way. Together, we’re going to create some amazing images that truly represent your brand and personality. So, let’s dive into how we can make this photoshoot a smashing success!

Getting to Know Your Brand

Before diving into the logistics of the photoshoot, it’s crucial to have a clear understanding of your brand identity. What message do you want to convey? What emotions do you want your audience to feel when they see your photos? Take some time to reflect on your brand values, mission, and target audience. This understanding will guide every aspect of the photoshoot, from location selection to wardrobe choices.

Another thing to think about and share with your photographer is how you’ll use the photos across your website, social media, and other marketing materials. Having the purpose of the images in mind can ensure you get what you need from your shoot!

Branding photoshoot in black and white

Finding Inspiration Together

Let’s get inspired! I love creating mood boards filled with ideas and vibes that resonate with your brand. Gather inspiration from various sources, including social media, Pinterest, magazines, and websites. Create a mood board that captures the aesthetic and vibe you want to achieve in your photoshoot. Look for poses, expressions, and settings that resonate with your brand identity. Sharing your mood board with your photographer can make sure you’re on the same page creatively – it’s like creating a visual roadmap for your shoot!

Planning the Logistics, Stress-Free

Let’s make this easy-peasy! We’ll work together to pick a date, time, and location that reflect your brand’s vibe. Whether you’re dreaming of an urban setting, a cozy coffee shop, or a sunny outdoor spot, I’ve got plenty of ideas up my sleeve. We’ll make sure the chosen location reflects your brand identity and provides the backdrop you envision for your photos!

Practicing poses and expressions for brand photoshoot

Wardrobe and Styling

It’s time to raid your closet! Think about outfits that scream “you” and align with your brand’s colours and style. Avoid busy patterns or logos that may distract from your message. Don’t forget about accessories, hair, and makeup – they can enhance your look and tie everything together! Consider bringing multiple outfit options to provide variety in your photos and allow you to stretch the session’s photos over months on social media.

And hey, if you need some styling tips or outfit advice, I’m here to help!

Practicing Poses and Expressions

Okay this might sound silly but most of us are not professional models. I don’t know about you but I’m not that great at naturally posing myself! Practicing poses and expressions in the mirror beforehand can help you feel more confident and natural in front of the camera! Pay attention to your posture, facial muscles, and body language. Remember to relax, breathe, and have fun – genuine smiles and expressions will shine through in your photos.

You definitely won’t be expected to come up with your own posing during our session but it can be helpful to be more self-aware!

Getting Mentally and Emotionally Prepared

You’ve got this! I know stepping in front of the camera can feel nerve-wracking, but trust me, you’re going to rock it. Take some deep breaths, visualize success, and remember why you’re doing this. This is your chance to show the world what makes you and your brand amazing! Visualize success and imagine yourself embodying the qualities you want to convey in your photos. Practice positive self-talk and affirmations to boost your confidence. Remember, this is an opportunity to showcase the best version of yourself and your brand.

Keeping the Communication Flowing

Let’s keep those lines of communication wide open! If you have any questions, concerns, or ideas leading up to the shoot, don’t hesitate to reach out. I’m here to listen and make sure we’re on the same page every step of the way. Establishing a collaborative and supportive relationship will result in photos that truly reflect your brand identity and message. Together, we’re a dream team!

Putting on the Final Touches

After the shoot, I’ll work my magic to edit the photos, ensuring they’re absolutely perfect. I’ll send you a selection of images to choose from, so take your time and pick the ones that truly represent your brand. Whether you’re using them on your website, social media, or marketing materials, these photos will make a lasting impression!

Wedding planner gets her head shot taken in Winnipeg. She is wearing a pink blazer and smiling

Let’s Make Some Magic Happen!

A branding photoshoot is an investment in your personal brand and online presence. By following these steps and preparing thoroughly, you can ensure a successful and impactful photoshoot that captures your essence and resonates with your audience!

Remember to stay true to your brand identity, communicate openly with your photographer, and most importantly, have fun showcasing the unique qualities that make you and your brand stand out.

With careful preparation and creativity, your branding photoshoot can elevate your online presence and help you connect with your audience on a deeper level.

I can’t wait to bring your brand to life through stunning visuals! With a little planning, a lot of creativity, and a whole bunch of fun, we’re going to create something truly special. Your brand is about to shine brighter than ever before!



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Based in Winnipeg, Manitoba I capture intimate weddings and engagements for sentimental couples.  Timeless images of candid, in-between moments that transport you right back to your wedding day and make you feel ALLL the feels.